# Content brief: [working title] - **Target question** (one real customer question): [question] - **One-topic URL**: [https://www.example.com/path]. One topic per URL. - **Answer in the first 1 to 2 sentences**: [draft answer] - **Question-style H2s**: [H2 1], [H2 2], [H2 3] - **Facts and definitions stated explicitly** (name, price, place, dates, limits): [list] - **Primary sources linked next to every number**: [source URL per number] - **What only we can say** (first-hand detail, our own data or test, a process only we run): [detail] - **Entity name usage**: use "[Business name]" the same way as on the About page and Business Profile. - **Structured data type**: [Article, BlogPosting, Product, FAQPage if the FAQ is visible] - **Visible updated date**: [date] plus dateModified in JSON-LD. - **Internal links** (3 to 5, with descriptive anchor text): [URLs] - **Snippet eligibility check**: 200 status, no noindex, no nosnippet, no max-snippet:0. - **Visible-in-HTML check**: `curl -s URL | grep -i "a sentence from the page"` returns a match. - **IndexNow ping** after publishing: [done yes or no] - **Prompts to track** (3 to 5): [P01], [P02], [P03] - **Review date**: [date]